Which elements of your profession do you enjoy the most?

Simply being able to create. Each project begins with intimate conversations where clients share their dreams and frustrations. I love translating their vision into tangible spaces while introducing elements they never imagined. The problem-solving component is equally exhilarating, finding creative solutions often leads to the most innovative designs. I’m also passionate about the sourcing process where I can discover unique pieces from local artisans or global finds that add soul to a space. Conclusively, the transformation moment when clients first see their completed space is pure magic. The emotional response of client and I reminds me why this work matters. It’s incredibly fulfilling to know I’ve created something that will create a positive impact along with having a finished product that will resonate throughout generations to come.

What has been your most memorable career highlight from the past year?

A couple years ago while being an undergraduate student, I had the extraordinary opportunity to help handle the interior design of a private residential compound that included both living quarters and a boutique hotel component. The project required creating two distinct yet harmonious interior atmospheres, personalised family spaces alongside sophisticated hospitality interiors that would rival other hotels. The challenge was creating a cohesive design language along with a colour palette that would feel like home for the residents while providing guests of the hotel a luxury retreat. I sourced bespoke furniture, curated art collections and designed custom schemes that adapted from cosy residential warmth to elegant hospitality sophistication. We incorporated personal collections and travel memories into the hotel lobby while creating simple indulgence in guest suites, common areas and dining spaces. The compound featured around 120 villas, apartments, communal entertainment areas, the hotel and hotel-standard amenities including a recreation and restaurant. The most rewarding moment came when we hosted the first guests and witnessed how effortlessly the spaces transitioned from private residence to welcoming hospitality venue. This project pushed every boundary of residential design while incorporating commercial-grade functionality and luxury standards.

What are your favourite types of projects to work on and why?

I’m particularly drawn to empty spaces and the abundance of space along with residential renovations with strong architectural character. These projects offer the perfect balance of preserving historical integrity while incorporating my own design style into a space. There’s detective work involved from uncovering original mouldings, playing with an empty space or being the one to create hidden architectural gems which will be there for decades to come. I see myself as a curator helping create stories and allowing those stories to continue with each interior curated. These projects align with my values while often producing the most unique and characterful results, I call myself the painter that sparks creative solutions.

What are the most challenging aspects of working in interior design?

Managing client expectations while staying within budget constraints is perpetually challenging. Clients often have Pinterest board visions without understanding the associated costs or timeline realities. Educating them about quality investment pieces versus budget alternatives while maintaining their enthusiasm requires delicate communication skills. Project timelines are another constant challenge whether it be contractor scheduling conflicts or unexpected structural issues that can derail even the most meticulously planned projects. The emotional aspect can be draining too but you learning to maintain your personal health and wellbeing helps quite a bit as it reflects on the interiors you create. The feast-or-famine nature of client work means financial planning is crucial.

What do you wish you knew before working in the field?

I wish I’d understood the critical importance of detailed contracts and clear communication protocols from day one. Many early challenges stemmed from assumptions about timeline expectations or budget inclusions that weren’t explicitly documented. Learning to have difficult conversations upfront about realistic budgets and timelines would have saved countless headaches. I also underestimated how much of the job involves project management, vendor coordination and problem-solving rather than pure creative work. I wish I’d known to build stronger financial reserves for the irregular income patterns typical in this industry. Finally, developing a thick skin for criticism is essential as design is subjective and not every client will love every choice. Learning to separate professional feedback from personal validation was a crucial but difficult lesson.

If you could give one tip to aspiring designers, what would it be?

While I’m still on my learning journey and far from perfect it’s hard to give tips to aspiring designers and I’d rather aspiring designers give me their tips! But develop exceptional listening skills, really listen. And have genuine curiosity about how people live. Technical design knowledge and aesthetic sensibility can be taught but the ability to truly interpret a client’s unspoken desires is what separates good designers from great ones. Spend time observing how individuals use their spaces, what causes daily frustrations and what brings them joy in their abodes. Never stop learning. from construction techniques to emerging materials to cultural design traditions. I read that the most successful designers are those who remain as curious students constantly expanding their knowledge and challenging their assumptions about what makes a space truly exceptional.

How do you see the interior design industry evolving in the year ahead?

Sustainability and wellness-focused design will continue dominating industry trends with clients increasingly prioritising eco-friendly material and biophilic design elements yet with a touch of luxury. Smart home technology integration is becoming standard rather than luxury, requiring designers to understand technical systems alongside aesthetic principles. Virtual reality and AI-assisted design tools are revolutionising the sector making design concepts more accessible and collaborative. The post-pandemic emphasis on multi-functional spaces that accommodate different aspects of life will persist, driving demand for adaptable interiors. I also see growing appreciation for local artisans and custom-made pieces. Economic uncertainties are pushing both designers and clients toward more thoughtful long-term investments in quality pieces rather than trend-driven purchases.

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A clear understanding of the scheme

Whether it’s materials, lighting, colours, or furniture, seeing the scheme in 3D gives a more realistic representation and helps clients to explore different elements in the design before committing to them.

More collaborative

At Lewis Knox everything we do is centred around collaboration. 3D visualisation helps us to build a deeper relationship with clients and bring them into the design process. It makes it easier for clients to engage at different stages, to give detailed feedback, and to trust the process.

Better decision-making

And when you can see things in detail it leads to better – and faster decision making. Seeing the impact of choices around layout, materials, palette in a 3D visualisation helps to anticipate challenges and mitigates problems down the line.

This is particularly useful when developing bespoke pieces. It’s hard to see in 2D the functionality of a bespoke kitchen for example, but a 3D visualisation allows clients to see how individual pieces fit together and work.

No surprises

3D bridges the gap between expectation and reality. When everyone has a detailed and realistic understanding of every aspect of the design – and from every angle – there are no surprises when the project starts to take shape.

“We’re working on a large-scale residential project at the moment and while the clients loved the scheme in 2D it was on a different level in 3D. She was so happy to see her dream dressing room in three dimensions that there were almost tears!” – Simon Knox, Founder & Interior Architect

No AI: the future in 3D?

We’re always looking for new ways to be creative and to collaborate with clients – and that includes AI. There is definitely potential in the future for AI to play a role in creating 3D visualisations, but the technology isn’t there yet. While from an initial concept perspective we do use Midjourney to explore initial ideas and trends with clients when it comes to architectural accuracy there are too many handrails flying into walls and disappearing staircases in current software.

Got a project you want to discuss? Interested to see your vision in 3D? We’d love to hear from you. Call us at the studio on 01829 271585 or drop us an email: contact@lewisknox.co.uk.

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Which elements of your profession do you enjoy the most?

Over the course of my 18-year career, my preferences have naturally evolved. I’ve always been a hands-on designer—capable of taking a project from initial measurements to final installation. I can create 3D visualisations, produce technical drawings, prepare budgets, and select materials. But today, what excites me most is the early conceptual phase—the creation of the design idea itself.

This is the part I now focus on most closely, while the technical development is handled by my team under my direction. What truly fascinates me is connecting with the client and uncovering what they really want—even when they’re not entirely sure themselves. There is nothing more rewarding than seeing a client’s eyes light up when the final result reflects exactly what they needed—sometimes even before they realised it.

What has been your most memorable career highlight from the past year?

So much has happened in the past year—it hasn’t even been twelve months since I launched my interior design business in the UK. But without a doubt, the most memorable milestone for me was securing my very first project in this country.

It was a commercial commission that included the design of a bar, a restaurant, and an event hall—all in one multifunctional venue. I started from scratch, from the earliest concept sketches and zoning, and led the project through to its final realisation. This project will always hold a special place in my heart as the one that marked the beginning of my UK journey. Commercial spaces energise me—I truly enjoy shaping environments where people gather, celebrate, and connect.

What are your favourite types of projects to work on and why?

For me, the most fulfilling projects are the ones where clients trust the design process and are open to creating something truly expressive. Whether it’s a residential or commercial space, what matters most is that creative dialogue and mutual respect.

That said, I personally find the greatest satisfaction in designing commercial interiors. There’s something incredibly energising about developing spaces that serve a broader audience—whether it’s a hotel, a restaurant, or a public venue. One of the most fascinating projects I’ve worked on was the Hawaii Resort Hotel, which I developed over several years. Projects like that allow me to blend strategic planning with storytelling and emotional atmosphere.

What are the most challenging aspects of working in interior design?

As someone who is naturally meticulous and highly responsible, I always strive for perfection in my work. I want every detail to be executed with precision. But interior design, especially during implementation, often brings unexpected challenges—whether it’s on-site complications or last-minute changes from clients.

One of the biggest challenges for me has been learning to remain flexible in situations that are constantly shifting. You have to adapt quickly and calmly—while still delivering quality. Balancing my perfectionist nature with the need to stay agile and responsive has definitely been one of the most demanding (and character-building) aspects of the profession.

What do you wish you knew before working in the field?

In the early stages of my career, I focused heavily on the artistic side of design—on aesthetics, atmosphere, and visual impact. But over time, I’ve come to understand just how essential it is to also master the technical and constructional aspects of the work.

I wish I had realised sooner how important it is to deeply understand how things are actually built: the materials, the methods, and the hidden details behind the finished surfaces. Today, I have that experience, but I encourage every aspiring designer to take an active interest in the ‘invisible’ side of design: the structure behind the beauty.

If you could give one tip to aspiring designers, what would it be?

Always stay focused on the final result—not just the design stage. A beautiful concept on paper means nothing if it isn’t brought to life as intended. A project should be seen through to completion. That means being involved during the implementation phase, supporting the client, and guiding the execution.

In my early years, I worked on several projects where the clients chose not to proceed with author supervision—often due to budget concerns. Sadly, many of those interiors were never realised as planned. The vision was lost in translation, and the end result didn’t reflect the original design.

How do you see the interior design industry evolving in the year ahead?

We’re already seeing the trends that are likely to shape the next few years, and many of them were clearly reflected at this year’s Milan Design Week. That event always sets the tone for what’s to come in the industry—and this year, it was all about natural materials, bold forms, and deep, earthy colours.

I believe the interior design industry will continue to grow, both creatively and commercially. As people place more value on the aesthetics of their surroundings—whether at home or in business environments—design becomes not just a luxury, but a necessity.

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Which elements of your profession do you enjoy the most?

I love the conceptual phase—developing a narrative or theme for the space, choosing materials, and visualising the final result. But equally rewarding is seeing the client’s reaction when a project comes to life. That emotional connection and transformation of a space is incredibly fulfilling.

What has been your most memorable career highlight from the past year?

One of the most memorable moments this past year was completing a residential apartment where the brief centered around creating a calming, minimalist space that still felt warm and personal. The client was going through a life transition and wanted the home to reflect a sense of new beginnings. Designing with emotional sensitivity—using soft textures, natural materials, and subtle colour palettes—was both challenging and fulfilling. Seeing how deeply the final result resonated with the client reminded me how powerful design can be on a personal level.

What are your favourite types of projects to work on and why?

I particularly enjoy residential interiors where I can form a personal connection with the client. It allows for more storytelling, emotion, and detail. Tailoring a home that truly reflects someone’s personality is always a creative challenge I love.

What are the most challenging aspects of working in interior design?

Managing expectations—especially balancing creative vision with budget and time constraints—is one of the toughest parts. Communication is key to guiding clients through the process and helping them understand the decisions behind each design choice.

What do you wish you knew before working in the field?

I wish I had fully understood how much of interior design goes beyond creativity. It’s not just about beautiful spaces—it’s also about technical knowledge, project coordination, time management, and working with many different personalities. The ability to navigate between the artistic vision and the practical realities of budgets, deadlines, and site conditions is something you only truly learn through experience. I’ve come to appreciate that successful design is as much about clear communication and adaptability as it is about aesthetics.

If you could give one tip to aspiring designers, what would it be?

Be curious and stay humble. Learn from every project, no matter how small. Listen more than you speak—especially to clients. Good design starts with understanding people.

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How can I organise my kitchen like a chef?

Whatever layout you go for, it’s easy to bring a professional touch to your kitchen. Chefs swear by the working triangle rule, where the sink, cooker and fridge are positioned in a triangle formation for optimal efficiency. When planning storage, aim for a clear view of cupboard contents in one glance – clear storage containers and a label maker are chef essentials. Walk-in pantries with open shelves are also great for gathering ingredients quickly, like professional chefs do in the food stores of commercial kitchens.

Finally, keeping your workspace clutter-free is essential when you’re cooking up a storm. A boiling water tap removes the need for a kettle, while magnetic knife strips and custom in-drawer compartments for utensils and herbs help to minimise countertop clutter, ensuring everything you need is always within easy reach.

There’s plenty to learn from the best layout ideas for a chef’s kitchen. While we can’t promise Michelin-star meals, our made-to-measure service ensures that a bespoke kitchen from Roundhouse will create a professional-grade cooking space that elevates your culinary experience and makes light work of dinnertime. Whether you’re looking for a modern kitchen design, small kitchen design, or a more tailored kitchen cabinet design, pop along to one of our showrooms to find out more.

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Which elements of your profession do you enjoy the most?

As the Founder and Creative Director at Be-Kin, one of the most enjoyable aspects of my job is community building.

I’m lucky to have an incredibly talented team and to work with clients and suppliers who often become friends. The community around Be-Kin is very rich and authentic, and every day I interact with someone who inspires me.

What has been your most memorable career highlight from the past year?

We completed several projects in the Cotswolds and in London in the past year. Our clients are delighted with the results, and so are we. This makes me very happy and very proud of the team.

What are your favourite types of projects to work on and why?

I have designed all sorts of projects. What makes a project particularly memorable to me is the relationship I build with the client and knowing that they love being in the space that we created for them.

What are the most challenging aspects of working in interior design?

Interior designers rely on many external parties to bring their designs to life, including furniture suppliers and contractors. A challenge can be working with a supplier or contractor whose customer service and/or quality doesn’t match the designer’s or clients’ expectations.

At Be-Kin, we mitigate this risk by having a preferred list of suppliers and contractors.

What do you wish you knew before working in the field?

Interior designer is a creative job, but most of the work is project co-ordination and management. I think it would be beneficial for more interior designers to be aware of this.

I recently completed an MBA at University College London, which has been very beneficial in terms of managing my studio and strategically running multiple large-scale projects simultaneously.

If you could give one tip to aspiring designers, what would it be?

Interior design is a very competitive field. I recommend going to school and taking formal education in design and then working hard to get a good internship. Be focused, present and have a ‘can-do’ attitude when you’re interning, because this is the best way to be offered a job.

How do you see the interior design industry evolving in the year ahead?

I recently studied the impact of Artificial Intelligence on the Interior Design Industry as part of my MBA thesis at University College London. I believe more AI-generated apps for the design industry will come to market, providing things like quick 3D visuals. However, I believe these will mostly be target to clients directly and for the mass market. High-net worth clients, like those that we work with at Be-Kin, will still want special and bespoke designs that cannot be generated by AI.

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Most natural stone should be sealed before and after installation, and all of our restoration treatments include the application of a sealant. There is a lot of misconception about what this means for the stone, how it works and why it doesn’t give 100% protection. Here we explore the world of natural stone sealants.

Impregnating sealants penetrate the capillaries of the stone and protect from within. They can leave the stone with a natural, or colour-enhanced appearance, but always with the stone surface exposed.

Why this type of sealant is used:

Because 99% of natural stone is porous, this sealant is essentially designed to stop any spillages onto the stone penetrating the internal structure of the tile and causing damage or a deep set stain. There is a video on our YouTube channel which demonstrates the difference between water poured onto a sealed and an unsealed marble surface.

What it means in practice:

Accidents happen. Our clients have split everything from coffee machine descaler to limescale remover on their natural stone and it is always restorable. When stone has been properly sealed, the damage is usually only surface level. Take a look at our portfolio pages to see this in action.

Surface sealants form a physical barrier between the stone and the environment. Modern sealants are either wax or polymer-based, which can achieve matt, satin or gloss finishes to the stone. Such sealants however cannot be applied outdoors or in wet areas as they are affected by moisture. They are also ineffective if applied to a polished surface as they cannot penetrate the surface sufficiently to bond.

Why this type of sealant is used:

Surface sealants are usually used to create a shine to a tile that would otherwise be very dull. Riven slate, pillow edged limestone, tumbled travertine and other textured surfaces will be naturally matt finish. The texture and unevenness don’t allow these finishes to be polished mechanically, so a topical sealant is required if a satin or glossy sheen are required.

In other situations, such as terracotta, a surface sealant will also act to bind and consolidate a rough textured finish. This will mitigate the potential for the surface to flake apart or create dust by breaking down.

What it means in practice:

In practice, aside from the aesthetic changes these sealants can provide, apply them to textured stones will give another line of protection to staining. Rough textured and matt finish stone will be naturally more porous than honed and polished finishes. Applying a surface sealant on top of an impregnating sealant will provide a ‘sacrificial layer’. Any chemical spills will react with this sealant rather than the surface of the stone.

How long will the sealant or impregnator last?

Contrary to popular belief, impregnating sealants themselves don’t degrade naturally over time. The pores and capillaries that were originally sealed will remain so. However, abrasion caused by foot-traffic will create and expose new pores and capillaries which will require additional sealant. Usually, the more people or pets in the property the more frequently the protection will need to be reapplied.

Impregnating sealants can also be denatured by high alkaline or acidic liquids. Chemical spills can cause damage to a stone surface but also render the previously applied sealant to become ineffective. This is why it is worth having the stone restored and resealed as soon as possible after a spillage has occurred. The damage from the initial accident won’t worsen but the exposed stone will be more vulnerable as a result.

Surface sealants on the other hand are designed to be a sacrificial layer. They aim to protect the stone surface from the external environment. This means that liquid spillages and abrasion will impact the sealant and not the stone surface. These sealants will also be impacted by repeated cleaning regimes. Over time, you can expect this sealant to degrade and it will need to be reapplied in order to keep the stone safe from internal damage and maintain the level of shine that they provide.

Looking after your natural stone sealant

It is almost more important to look after the sealant as it is your stone – the two go hand in hand. Our Athena Aftercare guide, is designed to provide your clients with best practice when it comes to maintaining their stone. Following this guidance will ensure that the sealant can continue to do its job to protect any natural stone surface. For a PDF copy email info@athenastonecare.co.uk

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The creative journey in interior design is frequently misunderstood—sometimes romanticised as effortless artistry, other times dismissed as a luxury or mere decoration. At Studio Anqet, we know this journey is a sophisticated, undervalued process that blends imagination, technical skill, and problem-solving to transform spaces and lives. As a multi-award-winning interior design studio, we demonstrate daily that great design is both an art and a science.

Unveiling the Process: More Than Meets the Eye

Unlike the instant makeovers often seen on TV and social media, the true creative journey in interior design is intricate and multi-layered. At Studio Anqet, every project begins with deep client exploration—understanding lifestyles, preferences, and aspirations. This foundation is followed by research, conceptualisation, sketching, technical planning, and hands-on execution. Each phase demands intentionality and expertise, not just an eye for style.

The work behind a well-designed space often goes unnoticed—until something goes wrong without a professional at the helm.

Stages of Our Creative Process

– Discovery & Research: We immerse ourselves in our clients’ worlds, gathering inspiration from art, travel, history, and the surrounding environment. This research shapes the narrative and function of each space.
– Concept Development: The main idea or ‘spirit’ of the project is formed here. Mood boards, sketches, and brainstorming sessions—hallmarks of our process—help visualise the atmosphere and themes that will guide the entire design.
– Space Planning & Sketching: We translate ideas into tangible plans, often hand-sketching layouts and unique features. Our meticulous attention to detail ensures every area is considered for both function and originality.
– Material & Finish Selection: Our choices are guided not just by aesthetics, but by durability, sustainability, and—crucially—well-being. Wellness-centric design is at the core of our ethos, so every material is selected with the health and comfort of our clients in mind.
– Technical Drawings & Visualisation: Detailed CAD drawings and 3D renderings ensure our creative visions are feasible and ready for execution.
– Execution, Project Management & Site Follow ups: Our collaboration with artisans, contractors, and suppliers brings each design to life. Regular site visits and quality checks are integral to maintaining the integrity of our vision.

Why Is This Process Undervalued?

The undervaluation of interior design’s creative journey often stems from its invisibility. The final, beautiful room is tangible, but the months of research, technical problem-solving, and coordination remain hidden. DIY culture and influencer content further distort reality, making design seem simple and accessible to all, which undermines the profession’s complexity and expertise.
The process of designing a space that works efficiently, harmoniously, and safely requires technical skill, education, and—most importantly—experience.

The True Value of Our Creative Journey

– Problem-Solving: We balance creativity with client needs, budgets, technical constraints, and building regulations, transforming challenges into innovative solutions.
– Personalisation: Our best designs reflect the unique stories, values, and lifestyles of the people who inhabit the space.
– Transformation: For us, interior design is not just about aesthetics—it’s about improving quality of life, enhancing well-being, and supporting productivity and connection. Our wellness-centric approach ensures every project is a sanctuary that nurtures body and mind.

Designing for Disaster? The Risks of Unqualified Interior Designers

While both experienced interior designers and amateurs may share a passion for creating beautiful spaces, the difference lies in depth of knowledge and execution. Choosing an inexperienced or unqualified interior designer can have serious—and sometimes dangerous—consequences, especially regarding building safety and compliance with fire regulations. Unlike seasoned professionals, amateur designers often lack the technical knowledge required to navigate complex building regulations and the ever-evolving landscape of safety standards. This gap in expertise can directly compromise the safety of clients and their loved ones.

Fire safety is a critical aspect of our work, encompassing everything from the selection of fire-resistant materials and the planning of escape routes to the integration of alarms and ventilation systems that prevent smoke spread. We are trained to incorporate these elements and ensure that every aspect of our work meets or exceeds the latest fire safety standards whilst maintaining design aesthetics and elegance in every detail. Amateurs, by contrast, may overlook or misunderstand these requirements, inadvertently creating spaces that are vulnerable in the event of an emergency.

With the introduction of stricter building control regulations last year and the updates to the Building Safety Act, the responsibility for compliance is now shared by all parties involved in a project—including interior designers. Dutyholders must demonstrate competence and provide evidence that their designs meet all regulatory requirements. Failure to comply can result in delays, refusal of building control sign-off, or even legal penalties and criminal charges. In the worst cases, non-compliant designs may lead to unsafe buildings, costly remediation, or the building being condemned.

Ultimately, hiring an interior designer without the proper qualifications and up-to-date knowledge of building and fire safety regulations is a risk not worth taking. The stakes are higher than ever, and only competent, experienced professionals can ensure both the beauty and safety of your space.

Conclusion: It’s Not a Myth, but a Mastery

The creative journey in interior design is far from a myth. It is a rigorous, undervalued process that demands both artistry and discipline. At Studio Anqet, we believe recognising and respecting this journey is essential—not just for designers, but for anyone who seeks to live or work in spaces that truly support and inspire. The next time you step into a thoughtfully designed room by Studio Anqet, remember: the visible beauty is only the tip of a much deeper creative iceberg.

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Which elements of your profession do you enjoy the most?

Everyone leans towards certain aspects of their profession—and when you run your own business, those tendencies become even more obvious. I’m organised and have years of consulting experience, but the business aspects of my profession are not what energise me. What I love most is the logical side of the design process, and especially the moment of unlocking an idea that feels so simple and obvious once shared—yet often takes real work to discover.

For example, a recent client asked if we could raise the height of a kitchen doorway, as the low pocket door under the stairs was frustrating her 6’4″ husband daily. The solution: flip the entrance around, allowing for a full-height door opening directly into the hallway. This not only created a more impressive view from the front door through to the garden, but also flooded the hallway with natural light—and the dead space where the old pocket door was located became a brand-new kitchen pantry.

Solutions like these, where practical needs and beautiful design come together seamlessly, are what make my work so fulfilling.

What has been your most memorable career highlight from the past year?

It’s been a really positive year of learning, growth, and taking on larger-scale projects, so it’s hard to pick just one highlight. That said, completing a full ground floor transformation for a client stands out. Seeing them walk through the spaces for the first time, pausing to take it all in and reacting with genuine ‘wows’, was particularly satisfying. It’s moments like that—where the design clearly resonates—that feel most rewarding. They also went on to leave a thoughtful and generous review, which was a real affirmation of the process and the collaboration we built along the way. Experiences like this make all the careful planning and problem-solving worthwhile, and have definitely been a standout part of the year.

What are your favourite types of projects to work on and why?

While I enjoy creating schemes within an existing footprint, there’s something particularly satisfying about reimagining how a space flows and restructuring it alongside developing the interiors. In my view, the best residential designs come from true collaboration—working closely with the architect and engineers to optimise both the architectural form and the interior function. If an interior is going to be compromised by architectural decisions, it’s far better to make adjustments while the plans are still flexible. Too often, I’m brought into a project once architectural plans are already approved, meaning we end up retrofitting interiors to a space that could have been better tailored from the start. That’s why I particularly value projects where the interior design can inform architectural decisions, and where the process feels genuinely integrated from the beginning.

What are the most challenging aspects of working in interior design?

For me, designing someone’s home is a real privilege—one I never take for granted. I’m always conscious that my clients are investing both their trust and their resources, and I want to make sure my involvement feels more than worthwhile. I put a great deal of effort into understanding their needs, aspirations, and the way they live, so that the design feels truly personal and considered.

One of the more nuanced challenges I often encounter is working with couples whose visions for their home don’t fully align. It’s not uncommon for me to step into the role of mediator, helping to bridge the gap between different ideas and priorities. This process can take time, but it’s a part of the work I really value—helping each person feel heard, and guiding them towards solutions where both of their aspirations can coexist and complement one another. It’s incredibly rewarding when we reach that shared vision together.

What do you wish you knew before working in the field?

I recently joined an online community that includes access to a mentor, and I can already see the immense value in being part of such a group. It’s something I wish I had discovered when I first started my business, as it has been a game-changer. The opportunity to learn from others who are navigating similar challenges in the field has been invaluable. Whether it’s sharing insights on design trends, discussing business strategies, or simply offering encouragement when things get tough, the support is limitless.

I truly believe that the value in connecting with others in this industry cannot be overstated. There’s a unique power in learning from fellow designers who are open, willing to share their experiences, and eager to help one another. I would strongly recommend anyone in a creative or entrepreneurial field to actively seek out a community of like-minded individuals. It provides not only invaluable knowledge but also a sense of belonging and camaraderie that can make all the difference when facing challenges. Being part of this network has not only helped me grow professionally but has also deepened my passion for what I do.

If you could give one tip to aspiring designers, what would it be?

I believe one of the most important skills we can develop as designers is the ability to truly listen to and interpret our clients’ needs—and then translate that understanding into thoughtful, effective design. With that in mind, my one piece of advice to other designers would be to focus on active listening and careful observation. Asking the right questions is crucial, but often, it’s what isn’t said outright that provides the richest insight. This is something I honed over 20 years working in Design Research and Experience Design—people rarely tell you everything you need to know.

For example, in a current project, the client spoke repeatedly about the importance of teaching her young daughter to cook, a value passed down from her own mother. She had even arranged her dining space to keep her daughter close to the kitchen. Picking up on this, I incorporated a worktop overhang into the design—a small but meaningful detail that allows her daughter to be part of the action and learn in a way that feels natural and connected.

How do you see the interior design industry evolving in the year ahead?

I recently attended a talk on Designing for Wellness at the Surface Design Show, and one comment from the panel really resonated with me. They mentioned that, especially for those working from home, many people are now getting less outdoor ‘exercise’ than those in high-security prisons. It was a striking comparison that really made me stop and think about the role our homes now play in our lives.

With the shift to working from home, people aren’t commuting as they once did, yet their wellbeing can be compromised due to a lack of time spent outdoors—whether in nature, fresh air, or even just the simple act of walking between the office and a station. The social aspect of being in an office environment is also something that many of us are missing. This new reality has made me realise how much harder homes now have to work to support our physical and mental health.

I think designers are going to be increasingly focused on how to optimise flexible, multifunctional spaces. The idea of “broken plan” seems to come up a lot—spaces that adapt to the needs of the moment. With the shift in how we use our homes, elements like colour psychology, biophilic design, and thoughtful lighting are becoming critical in supporting our wellbeing in these spaces. It’s no longer just about creating beautiful interiors—it’s about designing for the overall health of the people living in them.

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If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.