As the esports industry continues to surge in popularity across the UK and worldwide, the need for high-performance, immersive environments is growing. These are not just places for gaming-they are cultural hubs, event venues, and digital stages. Designing such spaces requires more than technical know-how; it demands a deep understanding of how competitive gaming works and how players, spectators, and streamers interact with their environment.

Yuliya Forrest, founder of Yuliya Forrest Interior Design LTD, brings over 18 years of international experience in commercial interior design to this fast-evolving sector. With a portfolio that spans immersive hospitality spaces and dynamic commercial venues, she brings a narrative approach to every project-especially when the space itself is part of the entertainment.

Her largest and most ambitious esports-related project to date is Eclipse, a next-generation cyber arena located in Moscow. With over 1,000 square metres of programmable space, Eclipse raises the bar for competitive gaming venues in Eastern Europe. Every design decision was tailored to enhance performance, audience flow, and a fully immersive visual experience.

“Designing a cyber arena isn’t just about placing gaming desks and LED lights,” Yuliya explains. “It’s about creating a functional, flexible space that supports both casual use and high-pressure international tournaments.”

Built to Perform: Key Features of Eclipse

With esports tournaments becoming more complex and regulated, venues must meet strict requirements: lighting quality, power load capacity, seating orientation, camera access, and acoustic treatment. Yuliya began the Eclipse project with detailed research-visiting other arenas, gathering user feedback, and analyzing floor plans from an operational perspective.

The resulting space includes:
– 100+ high-performance gaming stations
– Multiple VIP lounges and private gaming rooms
– A PlayStation and console zone
– Flexible modular areas for championship events
– Streamers’ room

Due to budget prioritisation towards advanced hardware, the interior design had to be sharp, functional, and efficient. Yuliya’s solution? A blend of dark, performance-enhancing surfaces with signature LED lighting that curves across walls and ceilings, echoing the flow of circuitry. The lighting enhances mood, guides spatial movement, and brings a distinctly futuristic character to the space.

Storytelling Through Design

Walls were transformed into narrative surfaces. Yuliya curated a series of bold, themed murals in collaboration with urban artists-not as decoration, but as world-building elements. Each zone has its own character, supporting both casual immersion and high-energy tournaments. Her curated use of lighting and visuals allows each visitor to feel part of the action, whether they’re playing or watching.

Despite its size, Eclipse was managed almost entirely remotely. Thanks to strategically placed cameras and constant digital coordination with the local team, Yuliya directed the project with minimal site visits. It is a clear example of how digital project management is transforming commercial interior delivery.

“You don’t need to be physically present every day if your workflow is structured and your communication is solid,” she notes. “It allowed me to focus on precision and keep the project moving quickly.”

Eclipse’s success quickly led to the launch of a second location, built using the same conceptual framework. Today, both spaces form the foundation of a fast-growing esports venue franchise. Yuliya contributed to the visual continuity and spatial logic of the second arena, ensuring brand coherence while adapting the layout to a new location.

With the UK now showing increased interest in esports infrastructure, Yuliya sees a timely opportunity for design innovation: “The UK creative and tech scenes are converging rapidly, and esports venues are part of that shift. These spaces deserve thoughtful design that elevates the player experience and amplifies the cultural value of gaming”

Looking Ahead

As esports becomes more mainstream in the UK, the demand for versatile, high-performance environments will only grow. Yuliya Forrest continues to position herself as a pioneer in this field, offering a unique blend of aesthetic vision, technical understanding, and cultural fluency. Whether for private gaming lounges, public venues, or large-scale arenas, her approach brings together storytelling, strategy, and striking visuals.

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This week’s instalment of the Project of the Week series features a timeless family kitchen design by 2024 SBID Awards Finalist, Snug Kitchens.

Snug Kitchens transformed a traditional home in Newbury, Berkshire, into an open-plan haven for a young, growing family. Collaborating closely with local architects, interior designers, and builders, we created a versatile kitchen that serves as the home’s social hub. The design emphasises durability and sustainability, featuring bespoke British-made cabinetry, walnut internals, and heat-resistant porcelain worktops. A forward-facing cooking space, ample storage, and a large island for game preparation were key elements, catering to the client’s love for hunting and family needs. This project seamlessly blends practicality, aesthetic appeal, and environmental consciousness.

What was the client’s brief?

Our brief was to design and install the kitchen, pantry, utility room and surrounding cabinetry for Mulberry House in Newbury, Berkshire. Our clients were keen to create an open-plan space that functioned as a social hub, adaptable for entertaining larger groups and for busy everyday family living. This required the kitchen to marry the functionality and practicality of everyday family life with the warmth of the adjacent snug and dining areas.

What inspired the design of the project?

The client’s young family was at the centre of this project. In the early design stages, we focussed on the architecture of the property when zoning the space to achieve balance between the kitchen and surrounding areas. In order to cater for our clients love for cooking and socializing, it was integral we achieved the perfect flow through the property before looking into the design. Functionality and practicality at the forefront throughout this project, this included material decisions especially in high use areas like the breakfast bar and worktop. Stylistically we studied the property’s architecture and concluded a traditional in-frame beaded shaker kitchen best suited the space.

What was the toughest hurdle your team overcame during the project?

A late addition to this project was an aircon unit being installed in the pantry which significantly lowered the ceiling height. To work around this, we removed the plinth from the open shelving units and sat them directly on the floor. This worked to our advantage as it meant the pantry shelving could be floor to ceiling, maximising the available space.

What was your team’s highlight of the project?

We love all the small bespoke details we were able to incorporate into this project. Due to our client’s generous budget, we worked with the finest in-frame walnut veneered cabinetry, complete with solid antique brass handles to create a timeless look. It was vital the spaces flowed seamlessly, to achieve this we used the same skirting as the rest of the room and ran the room coving around the front of the tall units to give a ‘built-in’ feel. Where ventilation for in-built appliances was required, we used brass mesh that we powder coated to match the brass handles. Overall, we loved working with our clients to create a space that allows them to grow together as a family.

Why did you enter the SBID Awards?

We believe this project demonstrates all things, Snug Kitchens. Our holistic design approach, bespoke hand-crafted British cabinetry and how we seamlessly integrate with an extended project team. We collaborated closely with Absolute Architecture to establish the interior architecture of the property. The Hive Interior Designers helped bring a strong vision to the overall scheme of the property and along with our detail orientated designers we created a functional and stunning design.

What has being an Award Finalist meant to you and your business?

We were extremely proud to be selected as a finalist for the SBID awards this year as it is a recognition of the hard work our whole team puts in. We strive to always add value to every client’s home, enhance their lifestyle and ensure the project runs seamlessly from concept to completion.

Questions answered by Nick McColgan, Director at Snug Kitchens.

Brief

The clients, a family of four with three children, bought two neighbouring apartments with common floor area 300m2. The main task was to connect apartments, reorganise the space including individual bedrooms for each of the three children, a room and kitchen for the staff, and a private area for the parents.

The head of the family is a professional cyclist, so it was also essential to create a well-equipped home gym.

Design

The clients are active people who travel often and have a well-developed visual sensibility. They frequently visit London and are drawn to English classics as well as American style. Their preferences blended harmoniously with the approach of AIYA Bureau, which favours a contemporary aesthetic mixed with classical elements. Modern furniture, lighting, and decor were combined with traditional details like ornate cornices, herringbone parquet flooring, and refined door frames.

One standout feature of the apartment is its deep-set windows. For the reveals, the designers created classic-style wood paneling, with the frames extending up into the decorative cornice. Curtains were avoided to keep the space light and airy, and wooden blinds were used instead. The combination of decorative molding, woodwork, and blinds gives the space a distinctive and individual character.

Layout

The apartment is divided into three main zones. The first is the formal area: the kitchen-dining room and a spacious living room are placed symmetrically and connected by a wide opening, forming an enfilade. Between them, a small hallway houses a guest bathroom and a technical space with storage and refrigerators. The second large zone is the parents’ suite, and the third is dedicated to the children: three bedrooms for the boys of different ages, a shared children’s bathroom, a guest room, a technical area, and a staff room. This part of the apartment has a separate entrance.

Materials

What makes this interior particularly impressive is its cohesiveness. Across all 3000m2s, a consistent palette of materials, style, and colours is maintained: cool wall tones are balanced by the warmth of the flooring. Even the children’s rooms are fully integrated into the overall concept. Every detail has been carefully considered and refined.

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This week’s instalment of the Project of the Week series features historically themed hotel bedrooms by 2024 SBID Awards Finalist, Atrio Design.

Atrio Design was commissioned to design six uniquely themed rooms at Baloci Hotel in Birmingham, each celebrating a significant historical figure or era. The rooms—Alexander the Great, Rumi, Taj Mahal, The Persian Room, Babylon, and Marco Polo Suite—blend artistry and historical significance with modern luxury. Each space features distinctive designs and cultural motifs, providing an immersive and enriching experience. Guests can enjoy opulent furnishings, custom art, and themed decor, ensuring both comfort and a deep connection to history. This project marries historical storytelling with high-end hospitality, creating a unique and memorable stay for all visitors.

What was the client’s brief?

The client envisioned a luxury hotel that offers guests an immersive journey through history. Each room was designed to narrate a unique story, blending authentic historical elements with contemporary luxury to create a distinctive and memorable experience. The interiors needed to be visually striking, historically accurate, and rich in storytelling, all while maintaining high-end comfort and elegance.

What inspired the design of the project?

Our inspiration stemmed from world history and cultural heritage. We carefully selected themes that celebrate Alexander the Great, Rumi, the Taj Mahal, and Babylon, among others. Each room was crafted to embody the essence of its theme through intricate details, materials, and craftsmanship. To enhance authenticity, we incorporated custom finishes, bespoke furnishings, and artisanal decor, ensuring that every element contributed to the immersive experience.

What was the toughest hurdle your team overcame during the project?

One of the biggest challenges was achieving a seamless balance between historical authenticity and contemporary luxury. Integrating modern amenities into historically themed spaces required careful planning to ensure they complemented rather than disrupted the overall ambiance. Additionally, sourcing specialized materials and artisans to create authentic textures and finishes added complexity. To address this, we collaborated with ELF Decor UK to develop decorative plaster and stucco feature walls, enhancing the character of each room while maintaining a luxurious aesthetic.

What was your team’s highlight of the project?

One of the standout moments was designing the Babylon Room, inspired by the grandeur of the Ishtar Gate. Featuring deep blue and gold tones, intricate bas-reliefs of mythical creatures, and opulent textiles, this space truly captures the splendour of ancient Mesopotamia. Seeing the final execution, complete with detailed craftsmanship and artistic wall finishes, was a proud achievement for our team.

Why did you enter the SBID Awards?

The SBID Awards represent the highest standards of excellence in interior design. We wanted to showcase how the Baloci Hotel pushes the boundaries of historical storytelling through design while maintaining uncompromising luxury. This project reflects our passion for immersive, detail-driven interiors, and entering the awards was an opportunity to share our vision with a global audience and gain recognition for our craftsmanship.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist is a prestigious acknowledgment of our commitment to exceptional design and innovation. It has reinforced Atrio Design’s position as a leader in luxury hospitality interiors and has opened new doors for future collaborations. This recognition fuels our passion for creating unique, story-driven spaces and motivates us to continue elevating interior design to new heights.

By thoughtfully integrating historical themes, artistic details, and high-end finishes, the Baloci Hotel offers guests a unique and enriching experience, making every stay a journey through time.

Questions answered by Andrii Yeksarov, Founder and Creative Director at Atrio Design.

Nestled within the tranquil Cotswolds countryside, Bowmore Lodge stands as a testament to Manuela Hamilford’s visionary approach to design, where contemporary architecture seamlessly coexists with its natural environment. As the founder and Creative Director of Hamilford Design, Manuela’s latest project exemplifies her commitment to creating spaces that are not only beautiful but also ecologically sensitive and deeply rooted in their surroundings. This is a project close to Manuela’s heart, as her family and friends spend a lot of time in the property.

A Thoughtfully Crafted Transformation

Bowmore Lodge underwent a comprehensive transformation that included a full architectural extension and interior reconfiguration. The goals were to maximise natural light, enhance spatial flow and strengthen the home’s connection to its landscape. The extension was carefully designed to accommodate Bowmore Lodge’s unique lakeside setting, built on a screw-effect platform that allows the structure to move with fluctuating water levels, ensuring long-term stability while respecting the conservation lake’s delicate ecosystem.

Design Philosophy: Strength, Simplicity, and Sustainability

Manuela’s design philosophy centres around the idea that modern architecture can be both bold and environmentally considerate. The design features clean, bold lines and natural finishes that reflect the home’s rural setting. The palette draws inspiration from the surrounding landscape, with earthy clay tones, local stone, weathered timber, and brushed metals creating a textured, harmonious rhythm throughout the home. Inside, a muted palette of natural hues is enlivened by jewel-like accents that add warmth and richness. The bespoke kitchen, with solid wooden units and marble worktops, anchors the open plan living space; a large, light-filled area that encourages relaxed gatherings. “We wanted a space to entertain and bring people together”, says Manuela of her country home. “I opted for architectural pieces, which are sculptural and purposeful. They provide visual interest and serve as statement elements within the rooms, contrasting beautifully with the softer, tactile finishes of linen and velvet soft furnishings.”

Connecting Interiors to the Landscape

The interior layout has a natural flow, with spaces designed to maximise natural light and views of the surrounding water and wildlife with biophillic principles in mind. Oversized upholstered headboards and bespoke joinery in the bedrooms add comfort and weight. Bathrooms echo the natural theme, featuring stone basins, marbles, aged brassware and tactile materials that add textural layering and a connection to nature. Throughout Bowmore Lodge, every detail has been thoughtfully considered- from carefully placed lighting that plays with shadow to subtle tonal shifts in materials. The effect is a warm, inviting atmosphere that feels both modern and rooted in its environment.

Ecological Sensitivity and Environmental Stewardship

Critical to the project was respecting the ecological integrity of the lakeside setting. Strict restrictions ensure minimal disturbance to local wildlife. The design and construction process prioritised the sourcing of sustainable materials and eco-friendly solutions, reflecting Manuela’s belief that contemporary design can and should coexist with nature. Local tradespeople were also used to echo this ethos.

A Personal Sanctuary in Harmony with Nature

Reflecting on Bowmore Lodge, Manuela says, “This project demonstrates that contemporary design can be both bold and respectful of the natural environment. The use of natural materials and strong architectural lines creates a home that feels solid yet connected to its surroundings.” She emphasises how the rich jewel tones and natural textures build a warm, inviting atmosphere, transforming the house into a true retreat.

A Reflection of Hamilford Design’s Ethos

Throughout her work across the UK, Manuela aims to craft spaces that are functional, beautiful and sympathetic to their context. Bowmore Lodge encapsulates this ethos, serving as a model for how modern architecture can enhance a landscape rather than dominate it. It is a sanctuary that celebrates simplicity, strength, and ecological sensitivity—an inspiring example of sustainable luxury in harmony with nature.

Bowmore Lodge embodies the future of modern country living – elevated by bold, elegant design.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

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This week’s instalment of the Project of the Week series features a soft and welcoming family home design by 2024 SBID Awards Finalist, Studio 95 Interiors.

Studio 95 Interiors was commissioned to help a client and his family who had moved into a recently refurbished four bedroom three storey modern home in Chiswick, West London. Although the property was in great condition, the décor felt quite sterile and bland. The focus of the project was therefore to add much needed colour, pattern and texture to create interesting, warm and elegant spaces.

What was the client’s brief?

The client and his family had recently moved into this new four bedroom modern home in Chiswick. Although the property was in great condition, the décor felt quite sterile and cold and had a lot of hard surfaces. It needed a considerable injection of colour, softness, pattern and texture. The client brief was as follows:
– To create an elegant, calm space for relaxing and entertaining.
– To use eco-paints where possible.
– To update the lighting throughout and in particular soften the lighting in the kitchen/dining area where there was an excess of ceiling downlights.
– To retain elements such as the kitchen units, timber flooring and bathrooms as they were in great condition and relatively new.
– To create a bespoke joinery unit for the TV in the first floor reception room along with providing new furniture for this room.
– To use existing pieces of furniture and artwork where possible.

What inspired the design of the project?

The overall inspiration for this renovation project was to add a feeling of comfort and warmth. We needed to add colour and softness as well as adding a tactile and luxurious quality to create a warm and welcoming space to live in.

We added calm colours throughout that created interest and softness. In the ground floor dining and living areas we added pattern by way of slatted walls and patterned wallpaper to add texture and visual interest. We also added interest to the guest WC by adding walnut slats to the cistern unit along with rich coloured tiles around the vanity which also went with the existing marble floor. We added new brass tapware, accessories and artwork to give a lux and warm atmosphere.

In the kitchen/diner/living area we changed the ceiling lighting and took out excess downlights which made the space too bright and also had an unpleasant airport runway effect. We set about creating a warmer more inviting space and added three feature pendant lights over the dining table (which were dimmable) to create a focus in that area and make it more intimate and atmospheric. We also added other occasional lighting such as the floor lamp. For sustainability and budget reasons, we retained the existing white kitchen and existing timber flooring but we re-worked the furniture layout and created an inviting seating area in front of the wall mounted tv with upholstered footstool and side table. We added a much-needed large area rug to add softness. To add texture and visual interest we added an oak slat wall behind the TV and put an interesting geometric vinyl wallcovering on one of the walls in the dining area. This room now works as the hub of the home.

For the first floor reception room, we wanted to make it an elegant and luxurious space to work as a second living room/TV room or to entertain guests. It was a completely blank and featureless room. We added bespoke media wall joinery with integrated lighting (on remote control dimmer) at one end of the room. This immediately created an interesting focus and the lower cupboards also provided useful storage to hide all clutter. A bespoke velvet L-shaped sofa was added for lounging and entertaining along with a leather deep buttoned ottoman to put your feet up or to act as a coffee table when used with a tray when entertaining guests. Two swivel armchairs were placed opposite the sofa. This created a cosy seating arrangement – just perfect for chatting or watching TV.

We re-used all of the client’s mahogany furniture and two antique side chairs in the master bedroom and built the scheme around these which created a really rich and pleasing scheme. For added sustainability we used Edward Bulmer paints throughout which are natural and toxin free.

The clients are very happy with their new home. It now feels like a warm hug each time they come back home. It now gives them the warmth, colour and tactile qualities that they had been looking for.

What was the toughest hurdle your team overcame during the project?

There were a number of hurdles in this project, the main one was working within the budget that had been allowed. It was a large home and the client was replacing the heating system at the same time as we were doing the interior refurbishment. So, with clever and imaginative use of existing elements like the existing kitchen units, flooring and some furniture within the home, we were able to make the budget stretch to achieve the thoughtfully curated look throughout, making existing pieces work with the new.

What was your team’s highlight of the project?

The sustainability of this project was our highlight. We retained elements of the home that were in really good condition such as the kitchen units, timber flooring throughout, and bathrooms. We also retained a good deal of the ground floor guest WC such as the beautiful marble floor and sanitary-ware but updated the tapware and accessories and re-clad the existing tiled cistern unit with walnut slat panels. We also predominantly used Edward Bulmer paints for added eco-credentials.

Why did you enter the SBID Awards?

I think it is always a good thing to push yourself and by entering the SBID awards it can propel your work to a larger audience. It is also an honour to have your studio’s work judged by highly respected industry experts and for them to think of it as worthy enough to shortlist is indeed a boost to morale. The awards offer a means of benchmarking and you can clearly measure your studio’s work against your peers. It also offers great marketing opportunities, particularly if you are shortlisted, as we were lucky enough to be.

What has being an Award Finalist meant to you and your business?

Being shortlisted for the SBID award has meant a great deal to me and the business. The SBID 2024 Awards has been the second year running that one of our projects has been shortlisted in a residential category so I guess this is confirmation, if it were needed, that we are doing something right. Not surprisingly, being shortlisted is a great showcase for the studio and it gathers a lot of attention both from fellow peers in the interiors industry and also from prospective clients. It builds better awareness of our brand and confirms to all that our business is trustworthy, reliable and reputable and capable of the highest of professional standards. It has helped to build deeper relationships with clients, investors, suppliers and the media. On a personal note, the awards have helped to shine a light on many aspects of my business – where it started, how it has grown, what has changed, challenges it has overcome, and the little successes along the way. It has definitely been a worthwhile and rewarding process.

Questions answered by Stephanie Gilsenan, Founder of Studio 95 Interiors.

Tucked discreetly between two existing homes in the creative riverside town of Wivenhoe, just outside Colchester, The Hideaway is a striking new build that defies expectations. Its distinctive layout and modern exterior give way to a surprising and innovative interior – a true architectural “tardis” that unfolds across multiple levels.

Designed by NB Interiors UK, the home’s dynamic split-level design sets it apart. Bedrooms and living areas are positioned across different levels, creating a sense of space and depth rarely found in town-centre properties. To help potential buyers envision the lifestyle offered by this unique layout, the interiors have been thoughtfully dressed to highlight how each space can be used and enjoyed.

Fresh white walls provide a crisp canvas, brought to life by a curated collection of artwork from celebrated local artist Joe Lichtenstein. These vibrant touches complement the colourful, contemporary furniture and designer lighting, resulting in an aesthetic that’s both modern and welcoming.

The master bedroom, with its soaring 4-metre-high ceiling, is a standout feature. A dramatic modern chandelier and oversized artwork accentuate the vertical space, adding a bold yet serene atmosphere. Each ensuite bathroom has been individually styled, maintaining a cohesive sense of calm luxury across the home.

A gentle step-down at each level leads you through a stunning journey within the house. Midway, a beautifully designed courtyard opens off the master bedroom. Full-height glass windows here flood the interior with natural light, enhancing the sense of openness. The wide window ledge has been styled to draw the eye, linking indoor and outdoor spaces seamlessly.

Art and interior design have been carefully curated to complement the architecture. Every sightline—from bedroom to courtyard—has been considered, ensuring the views are as compelling as the layout itself.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

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This week’s instalment of the Project of the Week series features a dynamic and collaborative design by 2024 SBID Awards Finalist, Woodalls Design.

WeTransfer HQ in Amsterdam is a collaboration hub of inspiration and togetherness, marrying functionality with technology while capturing the brand’s values of championing ideas and connecting the world with creativity. For a young, dynamic workforce, the new central location in the heart of Amsterdam was integral, with the neighbourhood instilling an atmosphere of vitality before even stepping foot into the office. Here, the remote-first team comes together, forges meaningful connections, and cultivates a sense of community and purpose. We curated a multi-functional space that catered to their workforce’s needs while championing their values of supporting artists and the creative world.

What was the client’s brief?

As part of the strategic relocation to central Amsterdam, WeTransfer appointed Woodalls to create a workplace that would act as a collaborative hub. The multi-functional space needed to meet the diverse requirements of different departments and clients to unite them with a primary goal of fostering a cohesive culture. It would become a space that would reflect and enhance WeTransfer’s brand, values, and commitment to supporting the creative community through its WePresent platform.

As a proud B Corp, the new workplace also needed to align to WeTransfer’s sustainability standards and its commitment to balancing people, planet, and profit; sustainable design practices were deployed with the space designed to achieve the ‘in use’ BREEAM certification.

Overall, the new environment aims to engage employees and clients, promoting culture, collaboration and social interaction and while reflecting the brand’s sense of purpose beyond file transfer.

What inspired the design of the project?

WeTransfer HQ is a focal hub of inspiration and togetherness, marrying functionality, brand purpose and seamless technology; capturing WeTransfer’s values of championing ideas and connecting the world with creativity.

The design pays homage to its central location and aims to foster vitality and create a vibrant and communal environment for its dynamic workforce. Using vivid colors, vintage furniture, recycled pieces, ambient lighting, and personalised elements, the space exudes warmth and purpose.

One of the main objectives in the design was to emphasise the brand’s larger purpose, which extends beyond file transfer. WeTransfer’s mission includes supporting the creative community through its WePresent platform, with the company donating up to 30% of its advertising space to support artists and social causes. A notable design feature in the new workplace is the custom “gallery,” a flexible exhibition space highlighting the brand’s commitment to creativity.

The workplace also incorporates innovative design elements that align with its identity as a tech company with a creative core. A central display screen at the entrance showcases brand advertisements and art installations, providing an engaging and dynamic welcome for visitors. The seamless integration of branding and art throughout the office creates an immersive experience for all, capturing the essence of the WeTransfer brand.

What was the toughest hurdle your team overcame during the project?

The layout, being composed of five Amsterdam townhouses with identical floor plans, presented a unique challenge for the team to navigate.

We took time to meticulously plan the floor layout and circulation of the space to ensure we could make the floorplate work for the diverse teams and their needs. We positioned a central, multi-functional café space, equipped with tiered seating, as a focal point for communal activities and events to emphasise the sense of community within the workspace and bring the spaces together.

The adaptable cafe space serves as a communal area for workshops, artist exhibitions, presentations, staff lunches, and socialising; reflecting the company’s culture. Brand graphics are incorporated into the design through glass manifestations, flooring, signage, and way-finding elements.

In addition to this, we conducted multiple engagement sessions to identify nuances and preferences of each team to offer flexible and multi-functional spaces across the floorplate to accommodate various working styles, from collaborative huddle spaces for creative teams to quiet areas for tech-focused employees.

We complimented the flow of the space and created cohesion across the floor plate by incorporating WeTransfer’s brand graphics throughout the design elements and seamlessly integrating technology. Despite this obstacle, we successfully worked around a challenging floorplate to foster a vibrant, cohesive and collaborative environment that meets the diverse functional needs of WeTransfer’s team and reflects its values and culture.

What was your team’s highlight of the project?

A highlight of the project was being able to reinforce the brand’s sense of creative purpose, which is to support emerging artists through its WePresent platform. Realising this vision through the bespoke “gallery” space enabled us to reflect WeTransfer’s continued commitment to this cause in a physical way. Adaptable gallery walls allow the brand to interchange artwork seamlessly and bring the space to life.

Additionally, our commitment to sustainable design has resulted in a workspace that not only echoes WeTransfer’s values but also aligns with the company’s sustainability standards. Being a proud B Corp company, WeTransfer takes responsibility for balancing people, the planet, and profit. Woodalls ensured that the office aligned with their sustainability standards to achieve the “In-Use” BREEAM certification, which assesses the environmental performance of the building.

Our team implemented design practices to ensure BREEAM compliance including reusing 60% of the furniture to promote circularity and minimising waste and using locally sourced materials and fixtures like bespoke acoustic panels and light fixtures sourced from local Amsterdam manufacturers such as DeVorm and Refelt, as well as locally sourced vibrant tiles. These all help to minimise emissions as well as contribute to the local economy, fostering an atmosphere of responsibility and balance.

Why did you enter the SBID Awards?

We chose to enter the SBID Awards to highlight the exceptional work we had done for the WeTransfer office project. Our goal was to acknowledge our team’s dedication and to present this outstanding project to our industry peers. The SBID Awards are highly esteemed and recognised in the industry, making it a prestigious platform for showcasing and celebrating our achievements. We are incredibly proud to have been appointed to create such a dynamic, cutting-edge and functional workspace for a leading-edge and well-rounded company like WeTransfer. We wanted to celebrate our talented team and project success with our colleagues, clients and peers and use the SBID awards as an opportunity to network with the wider industry. This project is one to be truly celebrated and SBID provides a leading platform to do this.

What has being an Award Finalist meant to you and your business?

As a finalist in the SBID International Design Awards, it has been an incredibly meaningful and rewarding achievement for us at Woodalls Design. This recognition serves as a validation of our dedication to exceptional design and innovation in the industry. Being a finalist not only cements our reputation in the design community but also highlights our commitment to design and delivery excellence, producing outstanding and creative projects for our partners globally, such as the Kantar and WeTransfer projects, both of which were nominated for the SBID International Design Awards.

This acknowledgment reaffirms our position as global leaders in workplace design. We are proud of the hard work and ingenuity that went into the projects that earned us this recognition and are truly honoured to be recognised among our peers.

Questions answered by Irene Acevedo, Associate Designer at Woodalls Design.

If you think that using metal in the kitchen will create a cold and clinical look, then it’s definitely time to think again. In the right hands, metal is actually one of the most flexible materials around and can be used to bring a wholly warm and inviting vibe. And unlocking the natural beauty of metallic finishes is both the passion and speciality of Charlie Smallbone, founder of Ledbury Studio.

By hand ageing and patinating everything from copper and brass to zinc and stainless steel, Charlie and his team of artisans craft unique kitchen designs. What they have in common, however, is these are simply beautiful kitchens in which to cook, gather and spend time.

Here are the three wildly different but equally luxurious kitchens created from stainless steel, copper and zinc…

Stainless steel for the Oxford kitchen

The Oxford kitchen is proof positive that cool and masculine stainless steel can-in the right hands – be made to radiate warmth. The brushed effect on the cabinetry softens the feel and appearance of the metal, which is here further elevated by aged brass accents. Charlie was tasked with matching the metals to the La Cornue range cooker, which was done meticulously by hand, demonstrating the artistry of custom craftsmanship. Teamed with a Carrara marble, English walnut and fluted glass, the overall effect is breathtakingly luxurious.

Copper for the Cotswolds kitchen

The brief for the Cotswolds kitchen was to create a design of contrasting textures. To meet this, Charlie chose planks of crown oak for the furniture, which provides a tactile difference with the stainless-steel appliances. For further contrast in the open-plan space, he designed a breakfast and drinks cupboard, clad in patinated Verdigris copper. This showcases the natural variation that occurs when copper ages with all the resulting colour and pattern creating a striking focal point in the dining area of the room.

Zinc for the New Forest kitchen

The owner of this Edwardian villa in the New Forest definitely didn’t want a classic kitchen and tasked Charlie with creating something a world away from the standard Shaker. His response was to team beautiful book-matched walnut veneer with hand-patinated zinc panels. The zinc panels are edged in the same walnut and the cupboards feature aged-brass handles. The zinc helps to make a focal point not only of the island, but also the breakfast cupboard behind – and has been used to clad the fridge-freezer in the corner, bringing the whole design together.

Prices for a Ledbury Studio kitchen start from £70,000.

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This week’s instalment of the Project of the Week series features a calm and serene apartment design by 2024 SBID Awards Finalist, Beoto Design.

Beoto Design was appointed to design and deliver the interior design of a duplex apartment located within the iconic Battersea Power Station. The brief was to provide a sanctuary for the residents and instil their home with calmness to provide an escape from the bustling urban world outside. Beoto Design’s interior provides luxury without the traditional formalities, whilst encouraging relaxation, and provides flexibility for entertaining, and working without the need for prescribed, sub-divided rooms. Biophilic design and the careful selection of warm, earthy materials and fabrics were key to softening the raw aesthetic, in harmony with the existing historic facade.

What was the client’s brief?

With the once brownfield site now a thriving mixed-use urban quarter drawing millions of people from around the world to visit, the client’s brief was to create a sanctuary for the residents and provide an escape from the bustling metropolis outside.

There was a strong desire from the client also to resolve the stark acoustics and humanise the scale of the apartment, to support a feeling of warmth, intimacy and cosiness. Whilst the vast double height space is impressive, since it links the two levels via the mezzanine, it was imperative that noise was dampened throughout to minimise interference.

These requirements and challenges called for an interior that instils the space with calmness; provides luxury without the traditional formalities, whilst encouraging relaxation; and enables flexibility for entertaining and working without the need for prescribed, sub-divided rooms.

The base-build had many inspiring features to draw from, most notably the incredible exposed brickwork and magnificent 21ft tall, industrial window. These were complimented by oak chevron floors, brassware and dark metalwork. However, there were several areas where MEP concealment strongly imposed itself on the space. This was deemed unsightly by the client; but provided an opportunity to incorporate much needed additional storage throughout.

What inspired the design of the project?

Located within the iconic Grade II* Listed Battersea Power Station, the design celebrates the building’s rich history in synergy with a modern, dynamic and adaptable urban lifestyle.

Although the interior design is not a like-for-like replica of 1920’s Art Deco, it does recognise this aspect of the power station’s heritage throughout. For example, the headboard takes inspiration from the scalloped chimneys, divided by four vertical brass trims. The existing balustrade on the upper level provides a datum that wraps around the joinery, subtly tying the space together. The artwork and loose accessories all make a contemporary reference to Art Deco or the building.

Biophilic design and the careful selection of warm, earthy materials and fabrics were key to softening the raw aesthetic, whilst being in harmony with the existing historic facade of the building. Soft furnishings and the introduction of the enormous curtains to the full height of the window achieved significant sound dampening. The curtain stack was carefully considered so that it did not conceal any of the existing façade steelwork or listed brickwork, and appears subtle despite the grand scale.

What was the toughest hurdle your team overcame during the project?

The client and Beoto Design agreed and ensured that no existing features should be removed and put into landfill – which is sadly far too common a practice when base-build residential developments are fitted-out by their end users. Instead, we fully incorporated the entire base build into the new interior design, lifting it to a level of sophistication and luxury far beyond its initial presentation.

Dealing with the existing geometry was complex and required Beoto Design to carefully 3D scan and model in detail the entire unit, creating a one-to-one digital twin of the space. This allowed all of the joinery and furniture to be digitally tested and visualised prior to manufacture, to ensure it fitted both physically and aesthetically, achieving a high level of tolerance in manufacture and fitting, and eliminating any unnecessary returns or wasted materials.

What was your team’s highlight of the project?

We care deeply about the story and identity of a place, its history and heritage. Diving into research and thoroughly understanding the context in which we are working is one of the first tasks we undertake on any project. Being able to work on a unique apartment in such an iconic building was truly a joy. We thoroughly enjoyed looking into the rich history of the Power Station as a whole and learnt many interesting facts that make the development so unique. This in turn fed into our design process for the project.

Within the apartment, there were many historical quirks that delighted the client and made the place feel unique and special to its setting: from the original numerical markings on the brick work, to some of the existing electrical drawings from the 1950s.

When we first saw the completed space, we were struck by the low winter sun dancing around the space, casting a variety of shadows on the various finishes, most notably the scalloped headboard design.

Why did you enter the SBID Awards?

At Beoto Design, we are committed to making conscious design decisions that harmonise both sustainability and quality from the outset. We entered the duplex apartment into the SBID Awards to demonstrate this uncompromised fusion, which utilises an existing base build and elevates it to suit the needs of a client without having to remove anything to landfill.

What has being an Award Finalist meant to you and your business?

Being named a Finalist for the 2024 SBID Awards was a great honour for Beoto Design and felt like recognition and a celebration of our alternative approach to delivering a high-quality project infused with our sustainable ethos.

This recognition would not have been possible without a fantastic project team, with highly skilled craftsmen and women, consultants and suppliers as equally as responsible for its success. The project was a truly collaborative endeavour between the client, designers, suppliers and installers. We love working in this way and were grateful that this approach was also recognised by the judging panel.

The nomination has given us the confidence to continue developing this approach, further scrutinising our material choices and furniture-sourcing to ensure that the design and installation can have minimal impacts on the environment, whilst achieving an elevated level of quality.

Questions answered by Jake Warrington, Founder and Director at Beoto Design.