What steps do you take to stay at the forefront of the design industry?

Travel allows me to stay at the forefront of design by exposing me to diverse cultures, trends, and innovative ideas from around the world. Each new destination offers fresh inspiration, whether it’s through architecture, art, or local craftsmanship, keeping my design perspective dynamic and forward-thinking. The global experiences I gather help me incorporate unique elements into our work, ensuring it remains relevant and cutting-edge.

What trends do you see shaping the future of interior design?

I see several key trends shaping the future of interior design. First, there’s a strong focus on creating “happy interiors,” spaces that promote positivity and well-being. This ties into the growing emphasis on at-home wellness, where design is used to enhance mental and physical health. Additionally, wellness is making its way into the business world, with companies prioritising environments that support employee well-being. Lastly, I believe there’s a return to classic, timeless design—moving away from fleeting trends and investing in enduring aesthetics that never go out of style.

Do you have a signature style or hallmark design approach?

My signature style is rooted in timeless and classic design, creating spaces that feel both enduring and elegant. I love layering rich textiles – such as luxurious fabrics and textured materials – to add depth and warmth. Standout art pieces are key in my approach, serving as focal points that tell a story and evoke emotion. I also incorporate antiques with superior craftsmanship, blending history with modern sensibilities to create unique, well-curated environments. The result is a harmonious balance of sophistication, comfort, and personality that transcends trends.

How do technology and innovation influence your work?

Technology in the Care sector is increasingly influencing the way we approach design within our Commercial projects. To support an ageing population, we must stay at the forefront of innovation, incorporating smart technologies and accessible design solutions. This means creating spaces that aid independence, such as incorporating adaptive layouts, assistive devices, and user-friendly technologies. By considering the needs of both residents and operators, we can design environments that not only enhance quality of life but also make it easier for care providers to deliver the best support possible.

What sets your work apart in the industry?

What sets us apart is our unwavering attention to detail and our ability to inject warmth into every project. We take a holistic approach, considering every aspect of a space to ensure it feels cohesive and purposeful. Our passion for design is evident in everything we do – we genuinely care about the outcome, and it matters to us that our work not only meets but exceeds expectations. It’s this dedication and personal investment that make our projects truly stand out.

Do you have key partnerships with suppliers, manufacturers, or brands?

I believe in investing in long-term relationships with both suppliers and clients, and I’m proud to still work with many I first engaged with over 16 years ago. People and relationships are at the core of what I do, built on trust, loyalty, and a commitment to best practices. These enduring partnerships create a strong foundation for mutual success and continuous growth.

For example, recent collaborations include Julian Chichester X Bernard London – The Monterey Collection – a capsule collection launching in March at London Design Week and in April at High Point Market.

“This collection provides a unique opportunity to deliver a collection that combines heritage with innovation – exquisite pieces that are not only visually stunning but also functional and worthy of a Global stage.”

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

Simply being able to create. Each project begins with intimate conversations where clients share their dreams and frustrations. I love translating their vision into tangible spaces while introducing elements they never imagined. The problem-solving component is equally exhilarating, finding creative solutions often leads to the most innovative designs. I’m also passionate about the sourcing process where I can discover unique pieces from local artisans or global finds that add soul to a space. Conclusively, the transformation moment when clients first see their completed space is pure magic. The emotional response of client and I reminds me why this work matters. It’s incredibly fulfilling to know I’ve created something that will create a positive impact along with having a finished product that will resonate throughout generations to come.

What has been your most memorable career highlight from the past year?

A couple years ago while being an undergraduate student, I had the extraordinary opportunity to help handle the interior design of a private residential compound that included both living quarters and a boutique hotel component. The project required creating two distinct yet harmonious interior atmospheres, personalised family spaces alongside sophisticated hospitality interiors that would rival other hotels. The challenge was creating a cohesive design language along with a colour palette that would feel like home for the residents while providing guests of the hotel a luxury retreat. I sourced bespoke furniture, curated art collections and designed custom schemes that adapted from cosy residential warmth to elegant hospitality sophistication. We incorporated personal collections and travel memories into the hotel lobby while creating simple indulgence in guest suites, common areas and dining spaces. The compound featured around 120 villas, apartments, communal entertainment areas, the hotel and hotel-standard amenities including a recreation and restaurant. The most rewarding moment came when we hosted the first guests and witnessed how effortlessly the spaces transitioned from private residence to welcoming hospitality venue. This project pushed every boundary of residential design while incorporating commercial-grade functionality and luxury standards.

What are your favourite types of projects to work on and why?

I’m particularly drawn to empty spaces and the abundance of space along with residential renovations with strong architectural character. These projects offer the perfect balance of preserving historical integrity while incorporating my own design style into a space. There’s detective work involved from uncovering original mouldings, playing with an empty space or being the one to create hidden architectural gems which will be there for decades to come. I see myself as a curator helping create stories and allowing those stories to continue with each interior curated. These projects align with my values while often producing the most unique and characterful results, I call myself the painter that sparks creative solutions.

What are the most challenging aspects of working in interior design?

Managing client expectations while staying within budget constraints is perpetually challenging. Clients often have Pinterest board visions without understanding the associated costs or timeline realities. Educating them about quality investment pieces versus budget alternatives while maintaining their enthusiasm requires delicate communication skills. Project timelines are another constant challenge whether it be contractor scheduling conflicts or unexpected structural issues that can derail even the most meticulously planned projects. The emotional aspect can be draining too but you learning to maintain your personal health and wellbeing helps quite a bit as it reflects on the interiors you create. The feast-or-famine nature of client work means financial planning is crucial.

What do you wish you knew before working in the field?

I wish I’d understood the critical importance of detailed contracts and clear communication protocols from day one. Many early challenges stemmed from assumptions about timeline expectations or budget inclusions that weren’t explicitly documented. Learning to have difficult conversations upfront about realistic budgets and timelines would have saved countless headaches. I also underestimated how much of the job involves project management, vendor coordination and problem-solving rather than pure creative work. I wish I’d known to build stronger financial reserves for the irregular income patterns typical in this industry. Finally, developing a thick skin for criticism is essential as design is subjective and not every client will love every choice. Learning to separate professional feedback from personal validation was a crucial but difficult lesson.

If you could give one tip to aspiring designers, what would it be?

While I’m still on my learning journey and far from perfect it’s hard to give tips to aspiring designers and I’d rather aspiring designers give me their tips! But develop exceptional listening skills, really listen. And have genuine curiosity about how people live. Technical design knowledge and aesthetic sensibility can be taught but the ability to truly interpret a client’s unspoken desires is what separates good designers from great ones. Spend time observing how individuals use their spaces, what causes daily frustrations and what brings them joy in their abodes. Never stop learning. from construction techniques to emerging materials to cultural design traditions. I read that the most successful designers are those who remain as curious students constantly expanding their knowledge and challenging their assumptions about what makes a space truly exceptional.

How do you see the interior design industry evolving in the year ahead?

Sustainability and wellness-focused design will continue dominating industry trends with clients increasingly prioritising eco-friendly material and biophilic design elements yet with a touch of luxury. Smart home technology integration is becoming standard rather than luxury, requiring designers to understand technical systems alongside aesthetic principles. Virtual reality and AI-assisted design tools are revolutionising the sector making design concepts more accessible and collaborative. The post-pandemic emphasis on multi-functional spaces that accommodate different aspects of life will persist, driving demand for adaptable interiors. I also see growing appreciation for local artisans and custom-made pieces. Economic uncertainties are pushing both designers and clients toward more thoughtful long-term investments in quality pieces rather than trend-driven purchases.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

What’s your secret to stay at the forefront of the design industry?

Curiosity and adaptability. We are constantly researching, experimenting, and collaborating with artisans, suppliers, and brands to inform and improve our designs and interiors. Attending global design fairs, embracing new materials, technologies, and listening to both clients and guests allow us to stay ahead in an ever-evolving industry.

How do trends influence your design style?

While we stay informed about trends, I wouldn’t say we blindly follow them. What we do instead is analysing their longevity and adaptability, incorporating elements that align with our design ethos. Over the past two decades, we’ve seen shifts from minimalism to maximalism, then the rise of biophilic design, for example. The key for us is balancing contemporary influences with timeless elegance.

How do you incorporate sustainability into your designs and everyday work?

We have published a manifesto and a new updated manifesto is about to come! It will reflect our commitment to creating responsible designs that respect the environment while maintaining luxury and comfort. Sustainability is embedded in our design process, from material selection to energy efficiency. We prioritise locally sourced materials, recycled and upcycled elements, and work with manufacturers who adhere to sustainable practices… it’s not easy but it’s our duty and responsibility in the industry.

Would you say you have a signature style or hallmark design approach?

Rather than adhering to a fixed style, we embrace a distinctive approach—one that seamlessly blends functionality with immersive, holistic experiences. Our designs are characterised by a warm, layered aesthetic, rich tactile materials, and a deep connection to the cultural and historical essence of each location. Every space is unique, yet a refined and thoughtful sensibility runs through all our work, creating an authentic and meaningful design narrative.

How do technology and innovation influence your work?

Technology is integral to both the design process and the final guest experience. Design is about crafting with the most effective tools available, and we embrace innovations that enhance efficiency and unlock creativity. By leveraging technology, we can focus on what truly matters—creating exceptional interiors that elevate the guest experience.

What has been your company’s proudest achievement so far?

It’s hard to choose just one, but being entrusted with projects for globally recognised brands and seeing our designs come to life in iconic locations is incredibly fulfilling. While winning industry awards and being featured in prestigious publications are significant milestones, the true reward comes from the positive feedback of guests who experience and connect with our spaces.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

Over the course of my 18-year career, my preferences have naturally evolved. I’ve always been a hands-on designer—capable of taking a project from initial measurements to final installation. I can create 3D visualisations, produce technical drawings, prepare budgets, and select materials. But today, what excites me most is the early conceptual phase—the creation of the design idea itself.

This is the part I now focus on most closely, while the technical development is handled by my team under my direction. What truly fascinates me is connecting with the client and uncovering what they really want—even when they’re not entirely sure themselves. There is nothing more rewarding than seeing a client’s eyes light up when the final result reflects exactly what they needed—sometimes even before they realised it.

What has been your most memorable career highlight from the past year?

So much has happened in the past year—it hasn’t even been twelve months since I launched my interior design business in the UK. But without a doubt, the most memorable milestone for me was securing my very first project in this country.

It was a commercial commission that included the design of a bar, a restaurant, and an event hall—all in one multifunctional venue. I started from scratch, from the earliest concept sketches and zoning, and led the project through to its final realisation. This project will always hold a special place in my heart as the one that marked the beginning of my UK journey. Commercial spaces energise me—I truly enjoy shaping environments where people gather, celebrate, and connect.

What are your favourite types of projects to work on and why?

For me, the most fulfilling projects are the ones where clients trust the design process and are open to creating something truly expressive. Whether it’s a residential or commercial space, what matters most is that creative dialogue and mutual respect.

That said, I personally find the greatest satisfaction in designing commercial interiors. There’s something incredibly energising about developing spaces that serve a broader audience—whether it’s a hotel, a restaurant, or a public venue. One of the most fascinating projects I’ve worked on was the Hawaii Resort Hotel, which I developed over several years. Projects like that allow me to blend strategic planning with storytelling and emotional atmosphere.

What are the most challenging aspects of working in interior design?

As someone who is naturally meticulous and highly responsible, I always strive for perfection in my work. I want every detail to be executed with precision. But interior design, especially during implementation, often brings unexpected challenges—whether it’s on-site complications or last-minute changes from clients.

One of the biggest challenges for me has been learning to remain flexible in situations that are constantly shifting. You have to adapt quickly and calmly—while still delivering quality. Balancing my perfectionist nature with the need to stay agile and responsive has definitely been one of the most demanding (and character-building) aspects of the profession.

What do you wish you knew before working in the field?

In the early stages of my career, I focused heavily on the artistic side of design—on aesthetics, atmosphere, and visual impact. But over time, I’ve come to understand just how essential it is to also master the technical and constructional aspects of the work.

I wish I had realised sooner how important it is to deeply understand how things are actually built: the materials, the methods, and the hidden details behind the finished surfaces. Today, I have that experience, but I encourage every aspiring designer to take an active interest in the ‘invisible’ side of design: the structure behind the beauty.

If you could give one tip to aspiring designers, what would it be?

Always stay focused on the final result—not just the design stage. A beautiful concept on paper means nothing if it isn’t brought to life as intended. A project should be seen through to completion. That means being involved during the implementation phase, supporting the client, and guiding the execution.

In my early years, I worked on several projects where the clients chose not to proceed with author supervision—often due to budget concerns. Sadly, many of those interiors were never realised as planned. The vision was lost in translation, and the end result didn’t reflect the original design.

How do you see the interior design industry evolving in the year ahead?

We’re already seeing the trends that are likely to shape the next few years, and many of them were clearly reflected at this year’s Milan Design Week. That event always sets the tone for what’s to come in the industry—and this year, it was all about natural materials, bold forms, and deep, earthy colours.

I believe the interior design industry will continue to grow, both creatively and commercially. As people place more value on the aesthetics of their surroundings—whether at home or in business environments—design becomes not just a luxury, but a necessity.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

There are so many aspects of interior design that I find rewarding, but mainly it’s the variety – curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point – I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.

What has been your most memorable career highlight from the past year?

Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.

Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.

What are your favourite types of projects to work on and why?

We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!

I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.

What are the most challenging aspects of working in interior design?

One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.

Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.

What do you wish you knew before working in the field?

I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.

If you could give one tip to aspiring designers, what would it be?

Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!

How do you see the interior design industry evolving in the year ahead?

The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a futuristic and fluid restaurant design by 2023 SBID Awards Finalist, KAI Interiors.

Curve Club is a new members club concept focused on combining both digital and physical locations for the most influential people in the world. KAI Interiors were appointed to design the interior of their first luxury clubhouse, which celebrates cutting-edge design and seamless hospitality. The design incorporates sculptural shapes and innovative lighting techniques while embracing organic materials to mesh with the existing building. Digital art is used to create a ‘dreamland’ feel that rings true to the future-focused Curve Club ethos.

What was the client’s brief? 

Our client is building a members club that combines both digital and physical locations to the most influential people in the world. Their membership is a freely tradable NFT that gains lifetime access. The design brief called for organic materials & sculptural shapes with seamless details, while bring in beautiful digital art to create a futuristic ‘dreamland’ feel.

What inspired the design of the project?

Fluidity and water became a reference we continued to draw inspiration from, to achieve the organic feel. We have used water effect materials and lighting in key spaces, and we echo these fluid shapes throughout the interior.

What was the toughest hurdle your team overcame during the project?

We were working with a limited budget, so it was crucial that we allocated the budget efficiently to achieve the premium outcome. By utilising existing features, we managed to allow for the high end design features.

What was your team’s highlight of the project?

Pushing the boundaries and being able to create something unique. The vast majority of the furniture was bespoke which gave us the opportunity to be creative.

Why did you enter the SBID Awards?

To be able to share this project with the SBID community of designers and gain insight into the other wonderful interiors that studios across the globe are designing.

What has being an Award Finalist meant to you and your business?

We have been able to connect with leaders in our industry and gain invaluable recognition for our work.

Questions answered by Rebecca Crossling, Interior Designer at KAI Interiors.

Launching this Winter, URSA from Skopos truly flies the flag for texture in hospitality interiors. A deep-pile velvet upholstery fabric, URSA brings a decadent feeling of comfort into hospitality spaces. Latin for ‘Bear’, Ursa wraps itself around furniture shapes to bring a stunning tactile fabric to the forefront of hospitality interiors. With a sumptuous deep pile and an incredible softness rating, this upholstery velvet shouts luxury, whilst still meeting all of the requirements for safety and durability in commercial spaces.

Available in 12 gorgeous tones, Ursa comes with flame retardant Crib5 backing (no additional FR treatment required), achieves 100,000+ Martindale rubs, for severe contract, and provides luxurious, eye-catching drama for relaxing spaces. 75% Polyester, 25% Cotton, URSA also works for furniture scatter cushions to provide pops of colour to break up interior spaces.

With over 50 years’ experience in textile innovation, Skopos have built up a wealth of design experience, providing flame retardant fabrics and key attributes that meet the needs of designers and end users alike.

URSA is available to order with no minimums. Request loose samples via the website: skoposfabrics.com or speak to your account manager about a shade-card for your binder.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I really enjoy working alongside my clients and helping them create a home or a space that makes them feel happy. A really fun part of a project is the conceptual phase. Having received a brief, I then create a design that meets the client’s requirements. I put together ideas and consider what would make the space unique and special for them. Once a project is complete, it is the best feeling seeing my designs come to fruition and to see how happy my clients are with their new space.

What has been your most memorable career highlight from the past year?

One of my most memorable highlights would be the completion of a development project consisting of four houses in Southbourne. I was heavily involved in this project from the planning stages to organising the final photo shoot. The individually designed interiors gave me the opportunity to source materials that reflected my ethos towards sustainability and Biophilic design.

It was a large responsibility to produce a technical design package for construction, ensuring the project would run as smoothly as possible. I am delighted that the project has been very successful and I have received some really positive feedback from my clients and prospective buyers.

What are your favourite types of projects to work on and why?

I worked for a wonderful design practice in London that specialised in Hotel, Spa, Fitness and Wellness Design. These design projects have been my favourite so far because they enabled me to create spaces that directly affected the wellness of their clients using Biophilic ideologies as the key influence.

What are the most challenging aspects of working in interior design?

Interior design is naturally subjective, and when combining this with time and budget constraints, managing client expectations is something that can be challenging.

I always aim to specify materials and fixtures that are the best quality and have the least environmental impact. These tend to come with a higher price tag, so it can be a challenge to convince clients to spend that little extra for better quality.

What do you wish you knew before working in the field?

This has always been what I wanted to do, so I have openly accepted any challenges that have come my way. However, in order to produce accurate drawings and information packs required for construction on site, I spend a lot of time at a computer. This is a very important part of the job, but I really do enjoy being out and about spending more time on site and interacting with people.

If you could give one tip to aspiring designers, what would it be?

This industry is constantly evolving so it is important to stay relevant by keeping an open mind, learning and exploring new trends, solutions, materials and technologies. Take your time to learn from others and get as much experience as you can. Work in different sectors and network. Be open to all the opportunities that come your way and always say yes. Don’t run before you can walk. Cliché, but it is worth the wait.

How do you see the interior design industry evolving in the year ahead?

The industry will hopefully continue moving forwards in relation to sustainability and the development of environmentally friendly design solutions. It is great that the topic is being taken seriously, from suppliers and designers to clients. The design choices that we make are having an environmental impact and it is important that we get in touch with our innate connection to nature through Biophilic design. This is why I believe the colour of the year 2025 is ‘Mocha Mousse’, a warm, chocolate brown that reflects our natural environment and the ethos of Biophilic design. I believe we will be seeing more rich, darker colour pallets, with an increase in the use of darker furniture and antique pieces. I believe this will create a more eclectic mix of old and new which lends itself to the ideology of re-using and making more environmentally conscious choices.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a high-tech, Formula 1 inspired bar design by 2023 SBID Awards Finalist, Anamo Design Studio.

Anamo Design Studio was briefed to design a unique, one-of-a-kind environment that beautifully blends the premium and glamorous Formula 1 lifestyle with the high-tech, energy infused Formula 1 racing. The result: F1® Arcade – the world’s first official premium F1 experiential venue. The immersive, state of the art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food and beverage offering created by the executive chef and expert mixologists.

What was the client’s brief? 

We were involved from the early brand strategy and concept creation stages all the way through construction, FF&E installation and handover and we had full creative freedom. The Client also trusted us with the Interior Design budget comprising of finishes, joinery and bespoke seating, FF&E, lighting, sanitaryware and accessories to ensure the overall scheme reflected the design core values established at the beginning of the project. This allowed us to prioritise certain design elements in the 16,500 sqft (1,500 sqm) venue, such as the impactful 13m long, 4m tall main bar, full-height backlit partitions, bespoke circuit-inspired kinetic chandeliers and the plush upholstered cocktail seating. Given the size and scale of the venue, we had to think creatively about how we approached the procurement of all loose furniture and lighting. We opted to tender each part of the project to guarantee the best quality for the available budget. Although challenging from a coordination perspective, this way of running the project resulted in working with and supporting various small local businesses / suppliers.

What inspired the design of the project?

Prior to commencing the concept design stages, we focused on creating an abstract language with elements inspired from Formula 1 heritage and iconography that were re-interpreted as interior design elements. This included the ‘F’ radius becoming a repeated feature throughout the design from back bar arches, to cocktail seating and washroom doors. These re-interpreted iconography elements were layered over the core design pillars: assault of the senses and raw glamour to create a unique design strategy.

From concept to execution, we worked closely with all project consultants to ensure the design impact was retained even after layers of value engineering. We aimed to create an environment where, right from the entrance, the guests are transported into a world where all senses are suspended with the exception of sound and sight. A roaring F1 engine fills the small ground floor space with an electric energy and the black mirror-effect staircase flooded with arches of light acts as a portal leading to the main guest experiences.

What was the toughest hurdle your team overcame during the project?

Given the size of the venue, the 10-month timeline from feasibility and brand creation to on-site completion was a challenging target. This got increasingly harder to achieve due to the outside economic factors happening in the world at that point. We started the design stages in January 2022 and by the time we were given possession of site, the political conflict in Eastern Europe heightened. This resulted in increased lead times and prices of raw materials coming from Ukraine and neighbouring countries, which put more pressure on the project timeline and budget. The entire consultant team had to work creatively to find alternative design solutions from both an aesthetic and construction perspective to ensure the project was still feasible and could be delivered as promised. This resulted in several, lengthy value engineering stages running in parallel to the main build where drastic, but smart and creative budget related decisions had to be made. Another challenging factor was the location with the building sitting opposite St Paul’s Cathedral in London. We worked on layout options that maximised the views to the cathedral, and opted for various reflective finishes, especially in the Private Room, to celebrate the iconic London landmark.

What was your team’s highlight of the project?

One of the most important project successes was the creation and delivery of the F1 Arcade flagship location on time and on budget, against all external factors at play, without decreasing the high level of finishes and design initially proposed. In parallel, putting lighting at the forefront of the design was a successful creative decision that achieved the desired wow factor. We did this by incorporating creative and bespoke lighting solutions into all project elements from the very early concept stages, rather than looking at lighting after the design was signed-off.

Additionally, we found rewarding working with a client that shares our ambition to push the boundaries of F&B design and social entertainment. We believe we were able to create an incredible venue that honours the core design pillars set at the beginning of the project: assault of all senses and raw glamour. With all those iconic features of the design in the venue alongside the panoramic views of St Paul’s Cathedral layered over the well-considered lighting scheme create a captivating and memorable environment all guests can enjoy whether they are a F1 fan or not. We very much enjoyed returning to the venue post-completion and experiencing the space at full capacity.

The success of the project helped us win more experiential hospitality concepts, allowing us to push more boundaries in our upcoming projects, which is something that excites all of us here at Anamo Design Studio.

Why did you enter the SBID Awards?

Our unwavering commitment to innovative and exceptional design has always driven us to push boundaries and redefine the possibilities within the realm of interior design. It is with this passion that we proudly decided to apply for the SBID Awards.

The SBID Awards does not only celebrate design excellence, but also serves as a distinguished platform to showcase our creative thinking on an international stage. As a studio that thrives on collaborative design, we believe that participating in the SBID Awards also provides us with a remarkable opportunity to exchange ideas with fellow industry experts. Through our participation, we aim to emphasize our dedication to delivering design solutions that not only captivate, but also enrich the lives of those who experience them.

What has being an Award Finalist meant to you and your business?

Being named an Award Finalist for the SBID Awards holds a great significance for us at Anamo Design Studio. It serves as a resounding validation for our tireless efforts to create designs that transcend conventional boundaries and evoke profound emotions. This recognition not only highlights our studio’s dedication to delivering excellence, but also positions us among the industry’s leading studios who share our commitment to constantly challenge the standards of creative expression.

The prestigious SBID Awards platform provides us with an invaluable opportunity to showcase our work to a global audience and solidifies our reputation as a go-to destination for cutting-edge and impactful design solutions. As an Award Finalist, we are filled with a sense of accomplishment that propels us to continue striving for greatness, setting new benchmarks, and consistently delivering designs that inspire and captivate.

Questions answered by Ana Moisin, Creative Director & Founder at Anamo Design Studio.

Designed by 4SPACE, Moli by SHI tells a tale as old as time, weaving traditional Chinese architecture with modern extravagance. The name “Moli” meaning “jasmine” in Chinese, carries profound symbolism associated with purity, grace, and elegance, immersing visitors in a feeling of opulence and sophistication right from arrival.

Upon entering the restaurant, guests encounter traditional architectural elements reminiscent of a Chinese temple. Greeted by two guardian lion statues right at the reception, the statues set the tone for the immersive cultural experience that awaits.

Walls adorned with classic carvings create a mesmerising backdrop, while plush banquettes featuring intricate Chinese artwork set the stage for a lavish dining experience. The central floor illuminates with a subtle glow as night descends, creating a magical atmosphere for refined dinners.

The interior of the space showcases a captivating architectural feature deeply rooted in Chinese tradition—the Dougong system. Originating from ancient Chinese construction techniques, Dougong represents a distinctive method of interlocking wooden brackets that provide structural support within a building’s framework. This intricate and time-honoured element is prominently featured in the columns, contributing to the structural integrity of the space and its aesthetic appeal.

The restaurant’s wall cladding is a testament to the meticulous artistry and cultural richness inherent in Chinese craftsmanship. Adorned with wood engravings, the surface becomes a canvas that elegantly tells a visual narrative, with each intricately carved detail capturing the essence of tradition and the enduring legacy of Chinese culture.

Above, the ceiling features prominently hanging light features shaped in jasmine flowers, providing gentle and ambient lighting, further emphasising the essence of Moli.

A metallic bead curtain flows into the space, merging the walls with the ceiling, gracefully mimicking the fluid movements of a dragon, as it weaves through the restaurant space and around the columns, starting from the entrance toward the end and grinding the guest gracefully through the space.

In crafting the design concept, careful consideration was given to the selection of furniture; each piece was crafted to the small. The chosen furniture complements but actively implicates and portrays the underlying concept, seamlessly blending functionality with the rich cultural narrative.

The seating arrangements and furniture are expertly crafted with a nod to traditional Chinese woodworking techniques. They are adorned with jacquard velvet fabric that presents an interpretation midway between a figurative depiction of magical tigers and the Chinese mythological realms.

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